Many entrepreneurs I’ve spoken to recently share the same concern: “Where is the positivity we need to take action?”
It’s no surprise. The fast pace of today’s world often leaves us stuck in reaction mode, focusing on immediate tasks rather than bold, forward-looking goals. Without a clear vision, it’s hard to gain the momentum we need to thrive.
Imagine starting 2025 with a clear plan, a motivated team, and a powerful sense of direction: You know exactly what success looks like, how to achieve it, and what impact it will have on your customers, your business, and your life.
This is the kind of clarity and momentum you can unlock with one simple, transformative tool: The Future Press Release.
Originally popularized by Jeff Bezos at Amazon, the Future Press Release is a proven technique that helps teams envision success, clarify ideas, and align around a shared purpose. By writing as if your goals have already been achieved, you shift your mindset from uncertainty to action.
How to Create Your Future Press Release
Take just 30 minutes, either solo or with your team:
- Write from the future.
Imagine yourself at the end of 2025. What have you achieved, and how does it feel to look back on your success? - Focus on your target group.
How has your innovation improved your customers’ lives? What problem did it solve for them? - Set bold, measurable goals.
What specific outcomes are you celebrating—financial, operational, or otherwise? - Reflect on the journey.
What challenges did you overcome? What principles guided your success?
This structured approach forces clarity, fosters creativity, and aligns everyone on the most important priorities.
My Headline for 2025
“Empowering Entrepreneurs with AI: Creating Innovation, Inspiration, and Flow Through Action-Based Learning and Real-World Insights.”
What’s yours?
Take 30 minutes today to craft your Future Press Release. By the end of the session, you’ll have a clear vision for the year and actionable next steps to make it happen.
Bonus
Need a little extra guidance? Use the following template to get started today:
Let’s make 2025 the year of clarity, innovation, and flow—together.
